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‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech

Digiday

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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European Video Awards 2024 Shortlists Announced

VideoWeek

& Global Best Use of AI T&Pm Papercup Technology Best CTV App Innovation Sabio & SabioTV Publica by IAS LG Electronics Inc. Best CTV Ad Tech Innovation MiQ Wurl Publica by IAS Broadpeak OpenX Best Video Ad Tech Innovation TargetVideo Sportradar Publica by IAS Onyx by Outbrain Bonnier News Virtual Minds GmbH EX.CO

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How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. An overview of how the header-bidding process works.

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Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

Digiday

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree. Dan Larden, head of U.K.

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Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees

Digiday

Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed? The special secured Peacock Premium subscriptions and increased revenue by more than 30% year-over-year. Stay tuned to find out who the judges will select as this year’s winners.

Fashion 69
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29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.

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29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.