Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. Andrew Casale entertaining the Index Exchange troops.

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VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We This is a cost saving measure by Reach.

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Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

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Paleo AdTech

DECEMBER 10, 2023

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter.

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Paleo AdTech

MAY 10, 2022

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter.

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Clearcode

FEBRUARY 25, 2022

In June 2010, the European standards agency ETSI approved version 1.1.1 The organization’s purpose is to deliver entertainment services to consumers in a harmonious standard and take care of all the technical aspects. How Do Hybrid Broadcast Broadband TV Ads Work? The app confirms that the terminal can safely replace ads.

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Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future? Marketing is the “parent company” – Not Advertising or Ad Tech.

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

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VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. billion views in the following week.

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Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

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Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. Ad revenue from mobile games. Related Read: [link]. Tired of not making much from your app?

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Digiday

FEBRUARY 14, 2023

Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed? The special secured Peacock Premium subscriptions and increased revenue by more than 30% year-over-year. Stay tuned to find out who the judges will select as this year’s winners.

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VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

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Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

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Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Simple interface. Control your inventory from one place. Preferred deal.

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Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

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VideoWeek

DECEMBER 20, 2022

The word game craze will continue strong into 2023 with more companies getting in on the trend and introducing new daily games that provide quick entertainment for a shorter attention span that utilise punchy, contextually relevant content. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

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VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” The Week For Agencies.

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VideoWeek

DECEMBER 15, 2023

Last week, the TV measurement body announced it had handed ad reporting duties to Clearcast, potentially reducing log time for ads to around eight hours after broadcast. X Ad Revenues Down by More Than $2 Billion X (formerly Twitter) is on track to bring in $2.5 billion in ad revenues this year, down from over $4.5

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VideoWeek

APRIL 26, 2024

The integration will allow media owners, agencies and advertisers to analyse viewing data across online video publishers in one place, according to Ipsos, enabling businesses to shape content and advertising strategies. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023. GroupM grew 2.4

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. The industry forum aims to proactively engage with consumers, platforms, regulators and media. Read on VideoWeek.

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VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. The tech company is reportedly testing ads in its early version of the Bing chatbot, by inserting traditional search ads into the AI results.

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Digiday

JUNE 13, 2022

Although not official, Google has reportedly offered to let third parties place ads on YouTube in a bid to placate EU antitrust authorities, a move that could have far-reaching implications. The fact that DV 360 is the only way you can buy inventory there means a lot of agencies are tied into Google. “Outside the U.S.,

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Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. As you can see, the OTT market’s massive potential is only going to keep growing.

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VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

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VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking. The Week for Brands & Agencies IPG Posts 1.8

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The technology also targets ads based on the content being watched, and is used by Viacom, Tegna and LG.

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VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. This is an important milestone for the business, said Precise TV Co-CEO Nadav Shmuel. Read more on VideoWeek. million from 4.6

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VideoWeek

APRIL 11, 2025

Havas Grows in Q1 with Close Eye on Tariff Impacts Havas has made “a good start to 2025”, according to the French agency group’s Q1 2025 results, reporting net revenue growth of 2.1 The agency saw particularly strong organic growth in Latin America (+16.6 percent YoY. percent) and North America (+3.2

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