Smart-Hub

APRIL 1, 2024

Here are some of them: GDPR (General Data Protection Regulation). Developed by the European branch of IAB (Interactive Advertising Bureau), this framework aims to provide users with greater control over how their data is processed (in compliance with other regulations like GDPR). and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Brid.tv

DECEMBER 21, 2022

Supported Ad Formats Payment Model Minimum Traffic Native ads Banner ads Expandable ads Background ads Carousel ads Interstitial ads Rewarded ads CPC N/A. Smart is a feature-rich ad server , SSP, and DSP. Yahoo Ad Tech. Start.io (Formerly StartApp).

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

NOVEMBER 6, 2023

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Paleo AdTech

JANUARY 11, 2022

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. According to Ad Age magazine , it went from about 500 million total spending to 3 billion in the first two decades of the 20th century. And I want to do this in 15 minutes or less.

Advertising 52

Advertising Agency Real Estate Ad Tech 52

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. For a more refined and targeted ad delivery, leveraging QPS programmatic strategies is the way forward.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Simple interface. Control your inventory from one place. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Is it interoperable? Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

MARCH 1, 2023

I like what Facebook is doing, but that was before I started to understand that they are not playing in the right way, e.g. they are not providing transparency to digital agencies. Of course that’s somewhat changed now with the introduction of privacy laws, like the GDPR. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.”

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP. Wijegoonewardene previously served as SVP of Strategy and Planning at Brainlabs, a digital media agency.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Agency Affiliates 98

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 93

Advertising Marketing Pop-Up Cookies 93

VideoWeek

APRIL 11, 2025

Havas Grows in Q1 with Close Eye on Tariff Impacts Havas has made “a good start to 2025”, according to the French agency group’s Q1 2025 results, reporting net revenue growth of 2.1 The agency saw particularly strong organic growth in Latin America (+16.6 percent YoY. percent) and North America (+3.2

GDPR 52

GDPR Ad Tech Food Agency 52