InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 7) How Do You Integrate With their Ad Servers? 15) Do They Offer In-App Header Bidding?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. The header bidding can be done via header bidding wrappers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. “You know what’s funny?

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. “You know what’s funny?

Media 52

Media Header Bidding Ad network Cookies 52

Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

AUGUST 7, 2019

When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Lemonads

JANUARY 3, 2021

OpenRTB & Brands A unified “language” to facilitate real-time bidding obviously makes life easier for advertisers. Agencies The same can be said for ad agencies that want to offer their clients real-time bidding opportunities. The result is that they have way more opportunities to reach their target audience.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Is it interoperable? Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Wijegoonewardene previously served as SVP of Strategy and Planning at Brainlabs, a digital media agency.

Food 52

Food Ad Tech Media Agency 52

Brid.tv

SEPTEMBER 5, 2022

In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding. This way, they get to maximize their ad inventory profits. Brightcove is a robust enterprise video hosting and management solution.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

PubMatic

JUNE 20, 2023

The reason most often cited is that direct sales (non-programmatic) still represent the majority of ad revenue among this group of publishers, and it is always prioritized above programmatic demand in the ad server. As such, full control is maintained and publishers should achieve a healthy increase in revenue.

CPM 57

CPM Non-Profit Ad Server Agency 57

PubMatic

NOVEMBER 1, 2024

Buyers want all the info on your programming, so include content genre and show title in your bid requests. Set up meetings with your CTV ad server and SSP to ensure all info is passed through the chain as intended. A simple audit can drive increased bid activity with SSPs, building new buyer connections to your inventory.

Header Bidding 98

Header Bidding Viewability Ad Tech Ad Inventory 98

MNTN

JANUARY 29, 2025

Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. This marketplace is available to everyone from a small business to an agency and offers inventory for display, mobile, Connected TV, and more. How Does Programmatic Advertising Work?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52