Advendio

MARCH 20, 2023

81% of respondents that participated in a research project suggested they take notice of podcast ads more than they do of radio, TV commercials, billboards, and even digital ads on social media. In this article, we will explore the top challenges faced by podcast agencies.

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Agency Advertising Ad Server Impressions 76

Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers.

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Cookies Ad Server GDPR Ad Ops 116

VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year.

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Ad Server Ad Tech Video Ads Impressions 75

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

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Header Bidding Ad Server Ad Exchange Agency 88

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

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Media Demand Side Platform Ad Server Ad Exchange 88

VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. WPP’s media arm GroupM, programmatic specialist MiQ, and Camelot Strategic Marketing & Media are listed as launch partners.

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Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Agency Media Click Through Rate Retail 65

VideoWeek

JANUARY 9, 2025

Compass will also enable advertisers to connect up with data from a number of third-party providers including LiveRamp, Snowflake, VideoAmp, and Affinity Solutions, while agency holding group Publicis has agreed an integration via its CoreAI offering. Outside of new data offerings, Disney announced a new live sports-focussed ad offering.

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Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech. The rewards are too great not to.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Martech Series

DECEMBER 27, 2022

Outside of this triopoly, large media publishers have taken the lead in using their first party data by successfully establishing their own ad tech “Walled Gardens”. As Covid-19 kept all of us inside of our homes, there was a global shift in media habits and streaming services benefited fully from it. billion in 2022 to $16.34

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Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

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Ad Targeting Ad Server Geo targeting Ad Tech 87

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. The company said publishers can activate A/B testing with a single click.

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Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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Retail Media Ad Server Impressions 52

Ad Monsters

MAY 23, 2022

Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more. The digital media industry is constantly innovating, growing, and changing.

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Ad Ops Ad Server Ad Tech Media 119

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

NOVEMBER 28, 2022

The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. It’s not biddable media anymore — i.e Marketers aren’t scrambling to use one demand-side platform or one ad server.

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Advertising Media Demand Side Platform Ad Server 69

More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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Ad Server Ad Tech Media Finance 58

Digiday

MAY 8, 2023

Initial launch partners include media owners Fubo and LG Ads, with buy-side participants including Mars plus media agencies Dentsu, Havas and Omnicom in Germany, among others. ’ Well, that’s a pretty significant barrier,” he added.

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Ad Server Demand Side Platform Ad Tech Media 68

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

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Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. no repeating ads). producing ideal results for their advertisers.

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Ad Monsters

MAY 22, 2024

Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St.

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Paleo AdTech

DECEMBER 10, 2023

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). That’s kind of what Simulmedia does for TV, now that we think about it.)

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Media Ad Server Ad network Ad Tech 52

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

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Ad Server Demand Side Platform Ad Tech Video Ads 59

Basis

AUGUST 15, 2022

Over the past several decades, media complexity has soared. Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. …Bueller?). If we’re being honest, this doesn’t even scratch the surface. How to Automate Your Workflow.

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Ad Server Viewability Retargeting Advertising 89

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Ad Server Advertising Ad Tech Agency 72

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.”

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Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

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Ad Server Audience Conversion Agency 72

VideoWeek

APRIL 10, 2024

If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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Ad Server Ad Tech Video Ads Agency 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.)

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

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Media Header Bidding Ad network Cookies 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards.

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Ad Server Ad Tech Video Ads Agency 52

Advendio

FEBRUARY 22, 2023

This Winter, we put a special emphasis on enhancing our campaign management capabilities, streamlining billing processes and developing new connections such as our brand-new LinkedIn integration for media buying. The information delivered is synchronized with connected ad servers.

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Ad Server Finance Media Advertising 73

VideoWeek

JULY 19, 2024

This year’s shortlists are as follows: Campaigns Best CTV Campaign: Samsung Ads & Arla Nexxen, Initiative (Rufus), Amazon Renault Group, OMD, VDX.tv Havas Media Manchester x BBC Twitch PepsiCo, PHD Media South Africa, VDX.tv & TroNa GmbH HP Inc. &

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