Ad Server, Agency and Rich Media

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media

Rich Media Mobile Ads Ad Server Media

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users.

Ad network

Ad network Mobile Ads Header Bidding CPM

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising

Advertising Ad Exchange Ad Server Retargeting

60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server

Ad Server Rich Media Agency Ad Tech

60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

MAY 9, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server

Ad Server Rich Media Agency Ad Tech

62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

DECEMBER 10, 2023

John landed at P&G as a brand manager, and then Pepsi, handling the Stoli Vodka account, before being recruited to join Modem Media by its charismatic founder, G. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). O’Connell. “G.M. was an evangelical character.

Media

Media Click Through Rate Rich Media Ad Server

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network

Ad network Video Ads Header Bidding CPM

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

MAY 24, 2023

John landed at P&G as a brand manager, and then Pepsi, handling the Stoli Vodka account, before being recruited to join Modem Media by its charismatic founder, G. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ). O’Connell. “G.M. was an evangelical character.

Media

Media Click Through Rate Rich Media Ad Server

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

DECEMBER 10, 2023

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

APRIL 29, 2021

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

Programmatic Advertising: What Is It & How Does It Work?

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

AdTech Trends

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

The Best Mobile Ad Networks For 2023

Trending Sources

20 Best Mobile Ad Networks for Publishers and App Developers

What is Digital Ad Operations?

The Crazy Advertising Technology Landscape

60. Katrin Ribant – giving us the data on Datorama

60. Katrin Ribant – giving us the data on Datorama

62. John Nardone – Flashtalking about Modem Media and [x+1]

20 Best Video Ad Networks for Publishers

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

62. John Nardone – Flashtalking about Modem Media and [x+1]

“It Wasn’t a Job, It Was a Cult!”

“It Wasn’t a Job, It Was a Cult!”

Programmatic Advertising: What Is It & How Does It Work?

Stay Connected