Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Martech

APRIL 3, 2025

and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars ad server. This integration allows users to access enriched predictive consumer data within Snowflakes cloud platform, improving audience segmentation and marketing performance. Placements.io

MarTech 64

MarTech Ad Server Audience Entertainment 64

Ad Monsters

MAY 29, 2024

This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

VideoWeek

JANUARY 9, 2025

Disney unveiled ‘Disney Compass’, a new proprietary data platform which gives advertisers centralised access to key audience data and campaign metrics. Elsewhere on the data front, Disney says it is launching a new AI-based tool for creating lookalike audiences, available within its proprietary clean room.

Ad Server 52

Ad Server Audience Advertising Agency 52

Unruly

JANUARY 13, 2022

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. To learn more, visit www.tremorvideo.com.

Ad Server 52

Ad Server Manufacturing Media Advertising 52

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.

Viewability 52

Viewability CPA Conversion Rate CPM 52

MNTN

JANUARY 22, 2025

SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. But let’s dive headfirst into this bidding auction.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Ad Monsters

FEBRUARY 16, 2024

By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious. They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. The rise of white-label ad servers.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 88

Ad Targeting Ad Server Geo targeting Ad Tech 88

VideoWeek

MARCH 31, 2025

Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Currently, there are barriers to all three. Is it a new home for DRTV? The answer is both.

Agency 52

Agency Brand Lift Ad Server Audience 52

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. What Is PAAPI (Protected Audience API)? The Protected Audience API (PAAPI) is the most critical component of the privacy sandbox for audience addressability. The post What Is PAAPI (Protected Audience API)?

Audience 52

Audience Header Bidding Cookies Impressions 52

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Digiday

APRIL 26, 2023

Cross-platform planning tools help broadcasters strategize A single broadcaster often has multiple methods of reaching audiences (e.g., It will be paramount to seamlessly package and price their inventory and layer on necessary metadata through content attributes and audience targeting. no repeating ads). no repeating ads).

Ad Server 72

Ad Server Impressions Audience Conversion 72

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Digiday

FEBRUARY 20, 2023

On the latest episode of the Digiday Podcast, Reset Digital’s CEO Charles Cantu said that this collaboration with the NNPA went beyond the creation of a marketplace, to provide these news publications with the tech stacks necessary to run ads, as well as teach them how to sustainably build their online audiences.

Ad Server 72

Ad Server Audience Conversion Agency 72

Digiday

NOVEMBER 17, 2022

Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. How video ad servers were falling short for publishers and advertisers.

Header Bidding 69

Header Bidding Ad Server Video Ads CPM 69

Ad Monsters

OCTOBER 4, 2024

Optable’s partnership with The Globe and Mail aims to demonstrate how data clean rooms can transform audience targeting and campaign performance while ensuring privacy compliance Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions.

Audience 105

Audience Ad Server Ad Tech Impressions 105

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We

Video Ads 113

Video Ads SEO Ad Server Ad network 113

Ad Monsters

FEBRUARY 20, 2024

They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. This direct data source can help publishers create audience segments based on user interest. Fortunately, publishers haven’t been content to sit on the sidelines.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

MNTN

JANUARY 8, 2025

Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?

Advertising 52

Advertising Marketing Audience Conversion 52

Martech Series

NOVEMBER 9, 2022

“Sports fans are one of the most valuable audiences to brands right now and they consume media in more ways than ever,” said Oz Etzioni, CEO of Clinch.

Advertising 81

Advertising Ad Server MarTech Audience 81

Martech

DECEMBER 30, 2021

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. In the upcoming year, Open Real Time Bidding (oRTB) will gain momentum, as advertisers will be triggering more automatic bids to get even more relevant audiences for ads. “By

Advertising 115

Advertising Ad Server Audience MarTech 115

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. million (50.4 percent of the adult population), and The Sun 27.2

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72