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Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Can we run brandlift or conversion studies? Is it a new home for DRTV?
Help Clients to Optimize Their First-Party Data As advertisers know well, first-party data is currently the best replacement for third-party data: Not only is it privacy-friendly, but it also provides a high degree of precision in understanding an audience. in the planning stage, and use that to inform our campaigns.”
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