Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Monetize More

JUNE 15, 2023

AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. By leveraging AdX, publishers gain access to a wide range of advertisers, including both demand-side platforms (DSPs) and ad networks.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). German broadcasters ProSiebenSat.1 Nowtilus’ Serverside.ai

Demand Side Platform 64

Demand Side Platform Ad Tech Ad Server Advertising 64

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Users should be able to input their key performance indicators to enable the system to judge based on what is important to the brand.

Machine Learning 134

Machine Learning Marketing ROI Demand Side Platform 134

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.

Header Bidding 89

Header Bidding Ad Server Ad Tech Demand Side Platform 89

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? ’ Well, that’s a pretty significant barrier,” he added. What’s new? Do such developments represent a proxy war?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc. Related Read : [link]. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

VideoWeek

JUNE 15, 2022

Damon Reeve, CEO of The Ozone Project, said the move would be a positive overall, since it would create greater competition for premium publishers’ audiences across the platform. ” And Kramer added that any new ad tech partners buying YouTube inventory could face scrutiny for their fees.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

MediaFuse

JULY 10, 2017

Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Video header bidding is basically a method used by publishers to optimize ad inventory. Another change that the curated marketplace has embraced is the use of header bidding on video.

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Viewability 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Digiday

NOVEMBER 28, 2022

“These businesses still want in-house media and ‘hands to keyboard’ expertise, but in areas which deliver strategic value to the brand such as analytics, audience management, customer experience and e-commerce.”. Marketers aren’t scrambling to use one demand-side platform or one ad server.

Media 69

Media Advertising Demand Side Platform Ad Server 69

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. How Does Performance TV Stack up?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Here’s a quick, basic overview: Using a DSP, a marketer/advertiser kickstarts a campaign by allocating budget, inputting ad creatives, etc.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. Advertisers and agencies must lean into audience data.

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88