MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. How Can Agencies Build An Exchange Using Prebid Server? Related posts What is Header Bidding and How Does it Work?

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. But is it worth the hype?

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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Digiday

NOVEMBER 17, 2022

Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. Advertisers also benefit as real-time bidding levels the playing field for marketers.

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Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. Improved fill rates as they sell more ad space. publishers).

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

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MediaFuse

JULY 10, 2017

One example of this is header bidding on video. Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding.

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MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Brid.tv

NOVEMBER 29, 2022

However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access.

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Unruly

AUGUST 9, 2022

As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. The terms ‘header bidding’ and ‘unified auction’ are often used interchangeably, so what’s the difference? Peter Ackerman, Director of Product Marketing Breaks It Down for Us.

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Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

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Brid.tv

AUGUST 23, 2022

Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

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Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. What Is PAAPI (Protected Audience API)? The Protected Audience API (PAAPI) is the most critical component of the privacy sandbox for audience addressability.

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. They should also limit the number of times an ad appears on the user’s screen. Maximize CPM with Brid.TV

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? 7) How Do You Integrate With their Ad Servers? 15) Do They Offer In-App Header Bidding?

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Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Simple interface. Integration possibilities.

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Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. The one offering the best price will get this ad space. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization. How to reach audience with ad block.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Oko

AUGUST 8, 2024

Advanced Targeting Whether you’re running an online ad campaign or playing the Nintendo classic “Duck Hunt,” accurate targeting is critical to success. To succeed in your ad campaigns, leveraging advanced targeting options is crucial. First-Price Auction vs. Second-Price Auction AdX operates primarily on a second-price auction model.

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Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Try Ad Refresh Instead of increasing the number of ad units, you can implement the ad refresh.

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Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. “You know what’s funny?

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Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. “You know what’s funny?

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