Ad Server Audience Manufacturing 
Martech Series
AUGUST 24, 2022
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
Martech
DECEMBER 6, 2023
alone, CTV offers a clear opportunity for advertisers to reach new audiences. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible. They don’t get upset with the TV manufacturer.”
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VideoWeek
OCTOBER 24, 2022
In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . Publica recently launched Publica Connect, which enables audience extension in CTV. CTV ad spend grew to $15.2 billion.
VideoWeek
DECEMBER 20, 2022
We expect to start seeing more contextual solutions specific to CTV to help advertisers reach niche audiences and maximise ad spend.” Major investments in content, the launch of numerous new services, and audience fragmentation have driven advertisers to adopt a more dynamic view of the converged TV universe.
Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.
Clearcode
FEBRUARY 25, 2022
The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Thanks to the HbbTV standard, viewers can interact with ads by pressing a single button on the remote control.
SpotX
MAY 6, 2021
A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. The ad tech stack is key to addressable success.
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