Smart-Hub

JULY 29, 2024

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Interstitial ads cover the entire screen of the user’s device. In-banner video ads: In-banner video ads are ads within a banner that leverage the banner’s size.

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Clearcode

FEBRUARY 25, 2022

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

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Flashtalking by Mediaocean

FEBRUARY 28, 2023

Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment. Please visit www.mediaocean.com/flashtalking-by-mediaocean for more information about Flashtalking by Mediaocean’s ad serving and integrated verification offering.

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VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

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MediaFuse

DECEMBER 15, 2016

We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack. We have seen a great performance with their inline units, expendables, in a banner video, and interstitials. Are your publishers interested in adding Outstream video to their offering? Tell us a bit about MediaFuse.

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Brid.tv

NOVEMBER 22, 2022

Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Google AdMob.

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Paleo AdTech

DECEMBER 10, 2023

A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” without any advertising?”

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Paleo AdTech

NOVEMBER 2, 2021

A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” without any advertising?”

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Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Banner Ads. Native Ads.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Brid.tv

MARCH 2, 2023

Learn More Most Common Outstream Video Ad Formats The three most frequently used oustream ad formats are in-slide, in-banner, and in-text. In-Slide — In-slide video ads appear in one of the corners of the web page and follow the user as they slide through the content. They are the most common outstream video ad formats.

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InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

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Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

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Monetize More

MAY 23, 2023

By targeting ads to specific demographics or interests, publishers can ensure that players are more likely to engage with the ads and less likely to view them as a nuisance. It is also important for publishers to consider the format of their ads.

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Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

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Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Kevel

APRIL 19, 2022

Due to these limitations, traditional publishers are increasingly launching homegrown ad platforms to drive new revenue and future-proof their ad offerings. What type of ad product could traditional publishers build? Examples include: Weather.com - Weather.com shows engaging, high-qualty in-app native ads as users scroll.

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InMobi

FEBRUARY 23, 2021

Let’s talk about all that happens between an ad request generating from a user’s device to that user being shown an ad in an app on their mobile device. First, mobile apps that show ads have pre-defined slots for showing ads.

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Brid.tv

NOVEMBER 29, 2022

The main selling point of Brightcove’s AVOD is instream ads, including pre-roll , mid-roll , and post-roll ads. Another handy format is companion ads — synchronized instream and banner ads. Muvi’s player is compatible with VAST and VPAID ad tags, and it can serve all types of instream ads.

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Brid.tv

APRIL 4, 2024

Get Started With Website Monetization With TargetVideo FAQ A General Overview of Ad Formats for Websites The three most commonly used (standard-industry) ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

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Automatad Inc.

OCTOBER 26, 2023

Mid-roll video ads run in the middle of the video content. Post-roll video ads run after the video content ends. Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. Your audience can choose to mute or skip them.

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Monetize More

MAY 12, 2022

Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Take a closer look at the bids, including bid value, response time, bid currency, & ad server-targeting keywords. Get the complete timeline of the auction’s core milestones.

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InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

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InMobi

OCTOBER 27, 2020

the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. How often do they win auctions in your ad server? Having the right mix of SSPs and exchanges ensures efficiency in competition and improved returns between partners.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). The inventory can be purchased in real time through a single-user interface.

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Monetize More

JUNE 28, 2022

Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements.

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads.

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads.

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Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

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Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

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Adtelligent

JUNE 9, 2021

For example, a website places the banner on the home page and starting an auction with advertisers. The one offering the best price will get this ad space. StarLightMedia has around 4,9 billion video ad impressions and 14,7 billion banner ad impressions per year.

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Paleo AdTech

DECEMBER 10, 2023

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports.

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Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

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