Digiday

SEPTEMBER 1, 2022

1 rolls around, buyers are already speculating about what Microsoft’s role will actually be: integrating its ad server, making Netflix’s inventory available, or will it make full (and exclusive) use of its Xandr assets — mimicking a walled garden? For instance, once Nov. One buyer thinks its role will remain back-office only. “On

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Reach The number of unique users who see your ad at least once. How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Unruly

APRIL 12, 2022

Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. It’s all thanks to a custom technical setup we’ve established with a leading ad server within the platform.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Digiday

FEBRUARY 14, 2023

Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed? Stay tuned to find out who the judges will select as this year’s winners. In the meantime, check out the complete list of finalists below.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Lemonads

APRIL 18, 2021

First Click Attribution First click attribution is a type of single-touch model that only measures the first click on an ad as the event that caused the conversion. This type of attribution is often used to measure brand awareness and it’s not particularly common in affiliate marketing or other types of performance marketing.

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

VideoWeek

OCTOBER 6, 2022

We partner with over 25 CTV brand partners in the UK across 65 channels. We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. .

Audience 64

Audience Ad Server Agency Media 64

Lemonads

AUGUST 5, 2020

For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick ! with all these beautiful pros, what could the cons possibly be? Let’s check them out!

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website.

Audience 52

Audience Cookies Ad Server Viewability 52

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Pros: More attention, brand awareness and engagement. 7) Check your ads for aesthetics. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Clearcode

JANUARY 22, 2023

This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

JUNE 26, 2023

Use this data to build custom audiences and target users with relevant ads—for example, target users who have consented to receive ads related to their hobbies and interests. Optimize ad frequency. CMP data shows which users have consented to receive more ads. Improve ad relevance.

ROI 52

ROI Ad network Ad Tech Conversion 52

Lemonads

SEPTEMBER 10, 2020

AdNow Types of Ads Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement, and we know that user engagement, today, is a necessary part to increase your brand awareness!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 1, 2023

For example, we could use advertising in the metaverse to either build brand awareness or even drive conversions. The ecosystem isn’t ready for those ads yet. There are no demand platforms, like DSPs or ad servers, that are able to provide us with such a flexibility when it comes to the creatives.

Advertising 59

Advertising Communications Audience Ad Server 59

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Define Clear Campaign Objectives Establish specific goals, whether it’s brand awareness, lead generation, or direct conversions.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52