MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Reach The number of unique users who see your ad at least once. How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. This is particularly effective for brand awareness campaigns, maximizing ad visibility.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40