Ad Server Brand Awareness CPM 
MNTN
NOVEMBER 1, 2024
Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates. Data Integration : Information from ad servers, DSPs , and third-party tools is aggregated into one system.
Digiday
SEPTEMBER 1, 2022
At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch. Here’s what we know: The ad-supported tier will launch Nov. For instance, once Nov. One buyer thinks its role will remain back-office only. In this market?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JULY 19, 2022
The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.
Monetize More
MAY 23, 2023
From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. 3) Pair up with premium ad networks that perform well on game sites.
MNTN
FEBRUARY 12, 2025
Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Reach The number of unique users who see your ad at least once. How Does B2B Programmatic Advertising Work?
MobileAds
JANUARY 25, 2021
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.
Oko
AUGUST 8, 2024
AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. Enhance your user engagement, optimize your revenue streams, and run the video-ad campaign you deserve.
Expert insights. Personalized for you.
52 
Let's personalize your content