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This has allowed us to build one integrated video team where our AV specialists are getting stuck into programmatic, upskilling across DSPs, adservers and buying models (and vice versa). Can we run brandlift or conversion studies? We also look at ad formats and how engaging or differentiated they are.
This means aligning all the different data sources that can help tell a client’s business story amidst signal loss, such as the client’s sales data, first-party data, brandlift studies, cookieless multi-touch attribution tools, and any other kinds of measurement tools or partners that a client or agency has access to.
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