article thumbnail

Why are Blank Ads Appearing?

Monetize More

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

article thumbnail

What is a Leaderboard ad? How does it bring more revenue?

Monetize More

Leaderboard ads are best at grabbing attention since they are bigger than any other element on a page. The instant eye-catching nature of leaderboard banner ads makes them ideal for advertisers that want immediate attention for their brand or product. 3- Higher click-through rates. 6- Ad Server Acceptance.

Banner 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

article thumbnail

Ad Optimization made easy with an AdOps Grader

Monetize More

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

article thumbnail

B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Reach The number of unique users who see your ad at least once. How Does B2B Programmatic Advertising Work?

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.