MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Reach The number of unique users who see your ad at least once. How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Ops Hero

JANUARY 25, 2021

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The number of clicks counted may vary when the user is not redirected to the landing page due to technical issues. The Ad server may not count the clicks during these scenarios.

CPC 52

CPC Advertising CPL CPM 52

Single Grain

NOVEMBER 14, 2023

B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Reach : The number of unique viewers exposed to the ad. Frequency : The average number of times the ad was shown to each viewer.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52