Basis

SEPTEMBER 25, 2024

Maintaining proactive and transparent communication, working to optimize clients’ systems for collecting and executing on first-party data, and helping them adjust to new systems for cookieless measurement should be key aspects of any media agency’s plans.

Agency 98

Agency Media Cookies Education 98

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. For example, the video player has to stop the video and make an API call to the ad server to request an ad.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Martech

SEPTEMBER 30, 2021

Most of the vendors in this space provide the following core capabilities: Ingest data from multiple marketing and communication channels (radio, TV, connected TV, phone, email, digital ads, website interactions, etc.) What marketing attribution and predictive analytics platforms do.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

VideoWeek

JUNE 11, 2024

Tech Lab says the ACIF will help solve these problems, while also improving ad experiences for viewers. Measurement business XR and Ad-ID, a registry which creates creative IDs, are working together on the first implementation of the new framework. Where there’s inconsistency however, this breaks down.

Ad Server 64

Ad Server ROI Communications Advertising 64

Martech

OCTOBER 19, 2021

This functionality can help marketing teams, along with outside creative resources, communicate about changes while an asset is in the development phase or being updated. Some allow collaboration through @ tagging, while others have more full-fledged project management offerings.

Marketing 106

Marketing Machine Learning Ad Server MarTech 106

InMobi

AUGUST 15, 2018

Pretty common for app developers to integrate interstitial ads. So now I have an interstitial ad in my app, and I’m working with one ad network SDK. So I put the SDK in my app, and that SDK is going to make a call to the ad network’s ad server. That’s a lot of SDKs to be managing within the app.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. Those mediation SDKs that enable unified auctions allow buyers to participate in the first and final auction.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. What came first? By doing so, VAST 4.1 tackles legitimate concerns that players across the ecosystem share.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Automatad Inc.

MAY 9, 2023

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Paleo AdTech

DECEMBER 10, 2023

He is currently Founder & CEO at Rosebud Communications. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Clearcode

JULY 24, 2023

Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s ad server to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

FEBRUARY 25, 2022

The TV is able to read the signal and communicate with the servers in order to access the application’s URL. More granular view of the communication between servers and TV devices to display an advertisement via the HbbTV standard. The app confirms that the terminal can safely replace ads. The app preloads the ad.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Smart-Hub

DECEMBER 10, 2021

The Video Ad Serving Template or VAST is a program or protocol that manages how video ads are displayed on various online platforms and across various digital devices. The VAST program enables the communication between the ad server and the media player. How it works. VAST includes a tag which is usually a script.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Paleo AdTech

DECEMBER 20, 2022

He is currently Founder & CEO at Rosebud Communications. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

JANUARY 23, 2023

A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. When a user visits a publisher’s website, the wrapper communicates with multiple ad networks and SSPs through the adapters and sends a request for bids.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Smart-Hub

SEPTEMBER 17, 2021

At the same time, we’d like to give you a little reminder of those protocols that we are going to talk about: Video Ad Serving Template (VAST) is a video serving protocol developed by IAB. In simple words, VAST helps ad servers and video players communicate with each other to effectively serve video ads.

Ad Server 52

Ad Server Video Ads Communications Media 52

Brid.tv

NOVEMBER 29, 2022

It offers secure video hosting , an array of video management and distribution tools, live event streaming support, video marketing toolkits, corporate communication features, and so much more. Muvi’s player is compatible with VAST and VPAID ad tags, and it can serve all types of instream ads. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Basis

MARCH 22, 2024

Rethinking Measurement: A Necessary Shift Since the advent of the third-party ad server, marketers have grown used to empirical metrics housed within reporting modules: They knew exactly how many view-through conversions they were getting and the (relatively) precise path to conversion, and they could easily measure ad frequency.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

MNTN

JANUARY 8, 2025

The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. Buying Ad Spots : Buying ad spots, or media buying, is where advertisers purchase airtime on television channels. Creating the Advert : With a clear campaign plan, the creative process begins.

Advertising 52

Advertising Marketing Audience Conversion 52

Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future?

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Demand Side Platform 93

Demand Side Platform Impressions Education Ad Server 93

Unruly

APRIL 26, 2023

The planner’s outputs integrate directly into linear and digital campaign execution systems, further streamlining operations and enabling campaign delivery across a buyer’s or seller’s preferred platform, or Tremor’s end-to-end platform encompassing the Amobee DSP, Unruly SSP and Spearad Ad Server.

Audience 52

Audience Ad Server Marketing Affiliates 52

InMobi

FEBRUARY 23, 2021

It all depends on which ad formats, like mobile video, are supported by a particular app. Second, when a user uses an app, the publisher calls for an ad at some point in the user session. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Lemonads

JANUARY 3, 2021

OpenRTB ecosystem The mission of the OpenRTB project is to spur greater growth in the Real-Time Bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. And OpenRTB? The intent is not to regulate exactly how each business operates.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

APRIL 18, 2021

IP Address As you may already know, your device’s IP address is a piece of information that allows it to communicate with other machines through the internet. Adjust Ad Server Settings Having restricted IDs is a common practice, but it can compromise your mobile attribution.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

Digiday

OCTOBER 4, 2022

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69