Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. The team experimented, creating campaign segments at different price points in the ad server.

Media 98

Media Ad Server CPM Ad network 98

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. Cookies were indeed powerful, but the landscape is shifting. Publishers, instead of lamenting the loss of cookies, should seize the moment.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 73

Ad Tech Ad Server Advertising Conversion 73

Digiday

NOVEMBER 17, 2022

How video ad servers were falling short for publishers and advertisers. Before the introduction of unified auctions — CTV’s counterpart to header bidding — publishers were prioritizing direct ad sales, according to Antier. Essentially, third-party servers would have to wait in line to be served one by one.

Header Bidding 69

Header Bidding Ad Server Video Ads CPM 69

Digiday

APRIL 26, 2023

Ally Appelbaum, senior director, publisher development, Unruly For years, there have been ongoing conversations about how the ubiquitous adoption of CTV/OTT (if and when that occurs) — coupled with the efficiency of programmatic buying against the channel — could transform the upfronts. no repeating ads).

Ad Server 73

Ad Server Impressions Audience Conversion 73

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

MNTN

JANUARY 22, 2025

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real-time. The highest bidder wins the right to display their ad to the user. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look? appeared first on MNTN.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 20, 2023

On the latest episode of the Digiday Podcast, Reset Digital’s CEO Charles Cantu said that this collaboration with the NNPA went beyond the creation of a marketplace, to provide these news publications with the tech stacks necessary to run ads, as well as teach them how to sustainably build their online audiences.

Ad Server 73

Ad Server Audience Conversion Agency 73

VideoWeek

MARCH 31, 2025

This has allowed us to build one integrated video team where our AV specialists are getting stuck into programmatic, upskilling across DSPs, ad servers and buying models (and vice versa). Can we run brand lift or conversion studies? We also look at ad formats and how engaging or differentiated they are.

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

MAY 13, 2024

based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used.

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Kevel

JULY 13, 2022

James sat down with Paulo Cunha, Velocidi's CEO, for a conversation about all things acquisition, the state of adtech and martech, and hopes for the future. I think from early on, Paulo and I had good back-and-forth rapport and conversation [from working] through different deals, so we knew it would be a great match. PC: Indeed.

Conversion 52

Conversion Shipping Retail Machine Learning 52

Digiday

MAY 8, 2023

According to Goel, Activate differs from Magnite’s ClearLine — which similarly looks to appeal directly to media agencies , primarily through the use of its SpringServe ad server — as it has been designed to work with all publisher ad servers. ’ Well, that’s a pretty significant barrier,” he added.

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Martech

AUGUST 18, 2021

Brands willing to take more risk can rely on tools within their Ad Server or DSP that categorize and evaluate content for brand safety within some configurable thresholds.”. B]ots never increased anybody’s conversions.”. Belau said. Sharma said. Resisting this temptation pays its dividends in the long run” she said. “[B]ots

Ad Server 134

Ad Server Impressions Ad Exchange Banner 134

Smart-Hub

JULY 29, 2024

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

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Ad Exchange Header Bidding Ad Server Pop-Up 60

InMobi

JUNE 7, 2018

You start off, the app makes a call to the SDK, the SDK makes a call to the ad server. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Ad Monsters

MARCH 22, 2023

JM: A big opportunity is to find the right way to create an ad hierarchy and to relook at how their ad servers are set up. But there are a lot of publishers who haven’t updated their ad hierarchy. They may change their site taxonomy fairly regularly, but do they change the ad unit in the ad server?

Media 92

Media Ad Server Cookies ROI 92

Digiday

JULY 14, 2022

Here’s a sample based on conversations with industry executives following Netflix’s announcement. You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech.

Ad Server 73

Ad Server Advertising Ad Tech Agency 73

Paleo AdTech

JUNE 21, 2023

(The other two were Wenda Millard’s media network and the original DART ad server.) One was what would become DART for Advertisers; another was Boomerang cookie-based retargeting; and the other was DataBank, an ad database that helped tracking and conversion optimization.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Advendio

MARCH 20, 2023

DAI is a powerful technology that enables podcast advertising agencies to deliver targeted ads to listeners based on their geographic location, demographics, and other factors. However, DAI can be complex and expensive to implement and requires coordination between the agency, the podcast host, and the ad server.

Agency 76

Agency Advertising Ad Server Impressions 76

Martech

OCTOBER 19, 2021

Speed the conversion of assets into different sizes, aspect ratios and file types for different marketing applications. Easier compliance with changing brand standards and licensing terms. DAMs allow for an expiration date to be set on assets, so they are no longer used after the licensing term for a particular asset expires.

Marketing 107

Marketing Machine Learning Ad Server MarTech 107

Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions.

Agency 96

Agency Media Cookies Education 96

Flashtalking by Mediaocean

NOVEMBER 16, 2021

FanDuel aimed to expand its customer base and cross-sell products for its existing customers, but also needed to measure and optimize ad performance using multi-touch attribution, as its ad programs work across many browsers and devices. Overall, cross-channel conversion lift was 3.5

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Martech

DECEMBER 6, 2023

Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue. Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. “The

Advertising 107

Advertising Ad Server Manufacturing Audience 107

Digiday

NOVEMBER 17, 2022

Following the switch with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% increase in mobile and an 18% increase in overall conversions. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Subscription Platform. Sharethrough & Scope3 – Launch of Green PMPs. Innovid.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

MNTN

JANUARY 8, 2025

Similarly, Connected TV leverages digital capabilities when it comes to measuring ad performance making it superior to traditional TV advertising methods. Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions.

Advertising 52

Advertising Marketing Audience Conversion 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

OCTOBER 17, 2022

“Also, FLEDGE is a remarketing use case that advertisers use to drive conversion, as opposed to awareness. As such, testing the measurement of advertiser conversions should be coupled with FLEDGE.” In this scenario, Google picks the final ad. Google’s apparent influence over FLEDGE is a case in point.

Retargeting 84

Retargeting Ad Tech Ad Server Conversion 84

Paleo AdTech

JUNE 26, 2024

(The other two were Wenda Millard’s media network and the original DART ad server.) One was what would become DART for Advertisers; another was Boomerang cookie-based retargeting; and the other was DataBank, an ad database that helped tracking and conversion optimization.

Retargeting 40

Retargeting Ad Server Conversion Rate Conversion 40

Paleo AdTech

DECEMBER 10, 2023

Inspired by the ease of Facebook’s and Google’s self-serve platforms, Ratko and some friends founded SiteScout to be an SMB-friendly and lower-cost ad server. He’s known as the author of a 13,000-subscriber newsletter called “This Week In Ad Tech.” ” You can find out more about AdProfs here.

Ad Server 52

Ad Server Ad Tech Conversion 52

Basis

MARCH 22, 2024

In the years since Google’s initial announcement, the digital advertising industry has been aflutter with conversations around alternative targeting solutions for a cookieless world—from contextual targeting , to geotargeting and location-based targeting, to collecting and maximizing first-party data, to tools like Google’s Privacy Sandbox.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52