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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Real-Time Data and Performance Optimization With live campaign insights, programmatic advertising allows you to adjust targeting, bids, and messaging on the fly. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. How Does B2B Programmatic Advertising Work?

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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Chilly’s, a fast-growing reusable beverage containers and accessories maker, re-platformed its e-commerce site with Commerce Layer, expanding from five to 36 international markets. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

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The Crazy Advertising Technology Landscape

InMobi

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

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Best Guide to Display Lumascape [2023]

Monetize More

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Tag Management Solutions. No worries; tag management saves the day here.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Best CRM Platform Act!

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.