MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JULY 14, 2022

Here’s a sample based on conversations with industry executives following Netflix’s announcement. You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech.

Ad Server 73

Ad Server Advertising Ad Tech Agency 73

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Digiday

JANUARY 20, 2023

.” A shift in focus amid industry changes In the weeks leading up to the announcement made today (January 20), separate sources told Digiday that insiders within the Google Ads team were bracing themselves for layoffs as far back as November.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Basis

APRIL 11, 2023

Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. Only time will tell.

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

Paleo AdTech

DECEMBER 10, 2023

. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Everything happens on the fly, so the tool reduces ad production and delivery costs. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. DSPs represent the interests of advertisers in the RTB process.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Lemonads

JANUARY 3, 2021

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). Now, when a visitor arrives on a site, he or she can be served distinctly personal ads that have a much greater appeal.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Basis

APRIL 11, 2023

Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. Only time will tell.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. Only time will tell.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. Only time will tell.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Without many global benchmarks and standards for marketers to follow, it is these stories and these actions that are sparking the conversation. Only time will tell.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. is the mostly widely used header bidding wrapper on the web and includes “ … more than 300 demand sources and 50 analytics adapters. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. FLEDGE — for running retargeting and audience-targeting ad campaigns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

MNTN

JANUARY 29, 2025

This ensures that ads are delivered to the right people, which increases the likelihood of conversion. Advertisers can use data such as impressions, clicks, and conversions to adjust their targeting and bidding strategies, resulting in better campaign performance. How Does Programmatic Advertising Work?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. Bloomberg observed that Snaps stock is currently trading at around half the conversion price for existing notes that are soon to be due.

Ad Tech 52

Ad Tech Media Agency Advertising 52