VideoWeek

AUGUST 22, 2024

Backseat drivers But the recession was not the only factor to never actually materialise; Google also announced it would not be phasing out third-party cookies in Chrome. So I think everyone who’s acting in the presence of information that they believe cookies will be going away is probably correct.”

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 64

Cookies Ad Server Demand Side Platform Audience 64

Monetize More

JULY 19, 2022

The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. One of the ad tech trends that will continue in 2023 is the drive for first party data. The rise of white-label ad servers. Video killed all other ad formats. First party data reliance.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Martech

MAY 13, 2024

-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. ’s Competition and Markets Authority.

Advertising 112

Advertising Cookies Machine Learning Ad Server 112

Martech Series

NOVEMBER 1, 2022

For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions even when third-party cookies are not supported for a given web user. Consumers have expressed concerns about privacy violations due to cookies tracking their browser behavior.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 90

Cookies Ad Server Ad Exchange Ad Inventory 90

Martech

OCTOBER 25, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 117

Video Ads SEO Ad Server Ad network 117

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. Post-bid Phase : The winning bid is sent to the ad server. But let’s dive headfirst into this bidding auction.

Header Bidding 94

Header Bidding Ad Server Ad Exchange Ad network 94

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 30, 2021

It’s not nearly as simple or straightforward as it sounds, but we’re getting closer these days, even taking into account the deprecation of cookies and stronger privacy regulations. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.

Machine Learning 135

Machine Learning Marketing ROI Demand Side Platform 135

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. Yahoo Creative ensures that dynamic creative remains relevant and engaging, even in a cookie-less environment.

Cookies 114

Cookies Brand Awareness Advertising Audience 114

VideoWeek

JANUARY 26, 2023

Ad tech companies will have more freedom to have a dialogue around innovations that put marketers and consumers first, while having more room to develop products to accomplish those ends. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Ad Monsters

MARCH 10, 2023

We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare. However, none of them will recreate the third-party cookie and the massive amount of data syncing and leakage happening for the last decade.

Cookies 75

Cookies Ad Tech Ad Server ROI 75

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Paleo AdTech

AUGUST 7, 2024

At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 94

Ad Ops Machine Learning Ad Server eCommerce 94

Flashtalking by Mediaocean

NOVEMBER 16, 2021

With support for third-party cookies eroding across the digital ecosystem, FanDuel and other marketers need new methods for clearly and accurately assessing return on advertising spend (ROAS). As a completely independent ad server, Flashtalking by Mediaocean is uniquely positioned and was the logical partner to meet FanDuel’s challenge.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. How we can collect data legally has also altered how ads are sold.

Ad Tech 73

Ad Tech Cookies Ad Server Audience 73

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

MARCH 13, 2024

Even Google Ad Manager itself bases its video off of Google’s IMA library which is a VAST rendering library and a requirement of AdX. Though from my past decade on the sell-side, I don’t see publishers, ad servers and SSPs making huge overhauls to how they serve video ads.

Fill rate 114

Fill rate Video Ads Ad Server Audience 114

Ad Monsters

DECEMBER 12, 2024

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

Ad Tech 90

Ad Tech Retail Cookies First-Party Cookies 90

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Cookie Matching Cookie matching allows demand partners to sync user data more effectively.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Cookie Matching Cookie matching allows demand partners to sync user data more effectively.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Paleo AdTech

OCTOBER 6, 2022

WebConnect built a “rudimentary” ad server that powered reporting, as well as a portal for publishers to sign up and join its network. Notably, as DoubleClick embraced cookie-based profiles of web surfers, Jay found the idea of cross-domain tracking personally distasteful: I was like, wait a minute. Jay Schwedelson.

Ad network 59

Ad network Cookies Ad Server Media 59

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. As of late, she worries about publishers and their ability to adapt to the impending cookie doom (along with the advertiser’s increasing unwillingness to fund the news).

Media 67

Media Ad Server Cookies ROI 67

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023?

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google).

Agency 76

Agency Media Cookies Education 76

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

MARCH 20, 2024

Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data.

Retail 52

Retail Media Ad Server Impressions 52

Paleo AdTech

JUNE 21, 2023

(The other two were Wenda Millard’s media network and the original DART ad server.) One was what would become DART for Advertisers; another was Boomerang cookie-based retargeting; and the other was DataBank, an ad database that helped tracking and conversion optimization.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52