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Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies

Ad Monsters

Publishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they need to learn better ways to use the data. Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing.

Cookies 99
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Delete third-party cookies: The impact for affiliate marketing

Lemonads

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

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9 Ad Tech Leaders React to the DOJ’s Plans for Google

Ad Monsters

However, how aggressively a new steward would pursue privacy initiatives like cookie deprecation remains a significant question.” ” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Now, the timing is up in the air.

Ad Tech 98
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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Other deterministic data: N/A.