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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Contact us today to learn more.

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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98
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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. VIZO Ads Uses IRIS.TV

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Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO]

Clearcode

Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? What are the main ways retailers and e-commerce companies can build a retail media network?

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Predictions From the C-Suite: What’s in Store for 2023?

VideoWeek

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

The Week in Tech The Trade Desk Unveils its CTV Operating System ‘Ventura’ Ad tech giant The Trade Desk on Wednesday announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer.