VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

NOVEMBER 16, 2022

Similarly, another ad tech veteran of the public markets Magnite is positioning itself as the independent supply-side platform for the CTV market (and ad server, for that matter) reported revenues of $145.8 million for the period, albeit a more modest rise of 11%.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. Meanwhile in Italy, ad revenues increased by 5.7 and Yahoo’s ConnectID. percent YoY. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

Agency 52

Agency Media Audience Cookies 52

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

AUGUST 22, 2024

Backseat drivers But the recession was not the only factor to never actually materialise; Google also announced it would not be phasing out third-party cookies in Chrome. So I think everyone who’s acting in the presence of information that they believe cookies will be going away is probably correct.”

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” Tesco Downgrades Annual Earnings Guidance.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

Mediaocean Completes Innovid Acquisition Mediaocean has completed its acquisition of converged TV advertising business Innovid, the ad tech firm announced on Thursday, officially merging Innovid with its ad server Flashtalking.

Ad Tech 52

Ad Tech Media Agency Advertising 52