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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

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20 Best Video Ad Networks for Publishers

Brid.tv

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Playable Ads. Playable Ad. Playable ads are a type of rich media ads.

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Introduction to CM360 and Uses (DoubleClick Campaign Manager)

Ad Ops Hero

This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. Ad verification capabilities A range of integrated ad verification functions is built into CM360’s ad server.

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

OpenX supports all the popular ad formats, including instream and outstream video ads , in-app ads, CTV video ads, rich media ads , and more. There are also built-in comprehensive ad fraud protection tools and brand safety features. Lastly, AdMedia offers a customizable, ad-optimized player.