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Server Side Header Bidding & taking the hybrid approach?

Monetize More

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. One of the significant challenges faced is cookie mismatch or cookie syncing latency.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

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What Are Accelerated Mobile Pages (AMP)?

Ad Monsters

In client-side header bidding each client gets access to their cookies for browser and meta information. With server-side header bidding, the information shared depends completely on the ad server upon which the bidding is taking place. AMP pages have high viewability scores, which leads to increased eCPMs.

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Predictions From the C-Suite: What’s in Store for 2023?

VideoWeek

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

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How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame

Ad Monsters

DSP campaign goals set too high viewability? DSP will bid on sites with intrusively positioned ads that refresh every 15-30 seconds. We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability. Campaign performance informs media spend.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.