MNTN

FEBRUARY 12, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Ops Hero

JANUARY 25, 2021

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Formula : CPL = Total Cost / Total Number of Leads.

CPC 52

CPC Advertising CPL CPM 52

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Goal: Generate Leads Conversion Rate : The percentage of users who took a specific action (like filling out a form) after clicking the ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52