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As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. Viewer adoption of Connected TV is high and continues to grow. How Does Connected TV Advertising Work?
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In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner. In 2004, Brian joined the RM team as an engineer.
In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner. In 2004, Brian joined the RM team as an engineer.
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As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. Viewer-adoption of Connected TV is high and continues to grow. How Does Connected TV Advertising Work?
Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology.
Google’s adserver works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.
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