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Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Adserver may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Formula : CPC = Cost/Click.
More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72
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