Ad Server CPL Display Advertising 
Ad Ops Hero
JANUARY 25, 2021
Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics.
Single Grain
NOVEMBER 14, 2023
But since it’s so large, it’s also a bit more complicated with tons of targeting features and display formats. Prices vary depending on industry and audience demographics, though the average Cost Per Lead (CPL) is around $1.50 Adblade requires a minimum ad spend of $50, after which average CPC rates range from $0.50
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