VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Monetize More

JUNE 28, 2022

Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. The revenue calculation is just the number of views multiplied by the CPM and divided by 1,000.

CPM 52

CPM Impressions CPC CPA 52

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Digiday

SEPTEMBER 1, 2022

At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch. Here’s what we know: The ad-supported tier will launch Nov. For instance, once Nov. One buyer thinks its role will remain back-office only. In this market?

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. In addition, SpringServe also comes with a handy feature that helps publishers detect invalid traffic , protecting them from ad fraud.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit. When Should You Go for a Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 100

Video Ads Ad Server Media Ad network 100

Paleo AdTech

DECEMBER 10, 2023

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

InMobi

AUGUST 15, 2018

Pretty common for app developers to integrate interstitial ads. So now I have an interstitial ad in my app, and I’m working with one ad network SDK. So I put the SDK in my app, and that SDK is going to make a call to the ad network’s ad server. We’ve solved some of the problems around CPM.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

InMobi

JUNE 7, 2018

You start off, the app makes a call to the SDK, the SDK makes a call to the ad server. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

JULY 19, 2022

The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

NOVEMBER 4, 2022

The wrapper evaluates the bids and sends the highest bid to a third-party server, where the bid is cached. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. The HTML player serves the video ad to the user.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Ad Monsters

DECEMBER 21, 2023

Flooring, the practice of setting a minimum price for ad inventory, empowers publishers to control pricing while participating in real-time bidding. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Kevel

JUNE 7, 2022

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most. How do I get started?

Ad Server 52

Ad Server Impressions CPC CPM 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Results vary.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics. Formula : CPC = Cost/Click.

CPC 52

CPC CPL Advertising CPM 52

Automatad Inc.

NOVEMBER 8, 2023

Preferred exchanges: Preferred exchanges facilitate the buying and selling of ads at a fixed price with preferred advertisers. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

OpenX

SEPTEMBER 11, 2024

Advertisers get an expanded horizon for their video advertising strategy, with the ability to run beautiful ad campaigns in display units with none of the past issues of slow download, all for a lower CPM than in-stream video prices.

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

Automatad Inc.

MAY 9, 2023

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Paleo AdTech

DECEMBER 10, 2023

The “Blind Buy” was a lower-cost option, familiar to ad network users even today: you don’t know where your ad’s running, but it’s cheap. Pricing was a percent of media with a limited freemium/try-before-you-buy model.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Helpful tool for CPM calculation can be found here.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

InMobi

SEPTEMBER 19, 2018

So when the app makes a call to the InMobi ad server, we’re going to look at the CPMs from each of the different ad networks that you’re working with. The first way is a stated CPM. That’s where you’re entering a flat CPM into the system for that particular ad network. Let’s take a look.

CPM 52

CPM Ad network Header Bidding Impressions 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Paleo AdTech

MAY 10, 2022

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Monetize More

MAY 12, 2022

Prebid lets you enable Prebid Debug data on console view, set up manual bid filters, or do CPM overrides so that publishers can split test various bidding scenarios. Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Bid CPM override. Activate Prebid Debug Data.

Header Bidding 52

Header Bidding CPM Ad Server GDPR 52

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. AdX offers diverse video ad formats, including in-stream and out-stream ads.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Automatad Inc.

MAY 9, 2023

But, unlike AdSense, Google Ad Exchange is a platform that cannot be simply integrated into a website. We meant that a publisher could not access Google’s AdX without Google’s ad server platform, i.e., Google Ad Manager. So, to take advantage of Google AdX, having an account with Google’s ad server is mandatory.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52