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While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.
Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, adserver communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.
A recent study showed that header bidding led to a 23% increase in fillrate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the adserver.
In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high adfillrates? To address this increasingly common scenario, many app publishers turn to ad network mediation.
You start off, the app makes a call to the SDK, the SDK makes a call to the adserver. It could be an ad opportunity. It could be an ad request. Depending on the way that the buyer is integrated, where it’s server-to-server, TAG or SDK, where the buyer is called from will vary. Again we have an ad request.
However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.
The wrapper evaluates the bids and sends the highest bid to a third-party server, where the bid is cached. This ensures that all parties keep their end of the deal, that the winning bid is served to the end user, and that the publisher gets the promised CPM. The HTML player serves the video ad to the user.
Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and adserver). Impressions filled. Fillrate %.
Preferred exchanges: Preferred exchanges facilitate the buying and selling of ads at a fixed price with preferred advertisers. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price. This type of deal guarantees high CPM and is suitable for websites with very high digital footfall.
However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining adfillrates. Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers.
CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.
For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s adserver works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.
Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an adserver via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.
There are two types: server-side and client-side. In server-side bidding, the auction happens in the adserver, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video adserver, and advertisers.
Google Ad Manager , the popular adserver, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit. When Should You Go for a Programmatic Direct Deal?
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.
Yield risk: With the traditional programmatic waterfall model, the publisher adserver picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s adserver.
The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the adserver via a key value. It can also send all the bids to the server and let the adserver decide the winner. but you can also measure and monitor yield, e.g., CPM , ad revenue, and more.
AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their adserver. This increases competition and often results in higher CPMs and improved fillrates. AdX offers diverse video ad formats, including in-stream and out-stream ads.
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.
The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the adserver to the time it is served to the user.
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting adservers to how third-party consultants should work with clients to ensure success.
Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.
Some SSPs that have addedad exchange services include Google Ad Manager, Amazon Publisher Services, and OpenX. Header bidding support: SSPs support header bidding , a technology that allows multiple advertisers to bid on ad inventory simultaneously before the adserver decides.
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the adserver will communicate with these ad tags to know which ad to display. How much do OTT ads cost? How to buy OTT ads?
Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. A well-targeted ad will perform better and bring in more revenue. It allows publishers to sell ad inventory in multiple ways, including real-time bidding, private auctions, or direct deals. Targeting Options.
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Replicate the ad network strategy that works for you and shut out the ones that are not giving results.
Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s adserver to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.
Some users feel Revcontent ads are a little intrusive. Revcontent Prices Usually, Revcontent earnings report an average RPM of $0.44 (RevContent CPMrate). AdNow was founded in 2014 by a Big Data digital marketing team with more than 10 years of experience, and is very popular for their native content ads!
It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. What is CPM? Revenue cost per mile, or rCPM.
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