VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Monetize More

MAY 23, 2023

To get the whole list of guidelines, check out [link] 2) Think of ad range and variety I am talking about ads in different models – CPM and CPI. 3) Pair up with premium ad networks that perform well on game sites. SuperData estimates an average of $2.73 for mobile games. Thus, it is important to have both.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. AdX offers diverse video ad formats, including in-stream and out-stream ads.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Simple interface. Control your inventory from one place. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52