Monetize More

JULY 8, 2022

If you don’t want your valuable app monetization strategy to be hijacked by one or two players who pay top dollar but don’t deliver value back (or if you’re simply looking to diversify your revenue streams), In-App Header Bidding might be right up your alley! How to Set up In-App Header Bidding? Related Read: [link].

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

JUNE 28, 2022

The placement varies, although it is normal for a bar to take up just under one-third of the upper or bottom screen. Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing. A CPM pricing model determines revenue. Ad Revenue Calculation.

CPM 52

CPM Impressions CPC CPA 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

OCTOBER 20, 2022

It’s what is known as a high-impact ad unit and is often placed at the top of the page to be seen immediately by the user when visiting the web page. The ad unit is popular among publishers and advertisers alike. The ad has high viewability rates, especially when used at the top area of a web page. 6- Ad Server Acceptance.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52