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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. ” The Butterfly Effect is strong even in ad tech. The error lasted for 40 seconds on March 15 and had by then been resolved.

Ad Server 119
Ad Server Demand Side Platform Verification services CPM 119
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The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. What specific websites/apps the ad ran on.

Advertising 52
Advertising Ad Exchange Ad Server Retargeting 52
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