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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Subscription Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server.

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Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

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The Crazy Advertising Technology Landscape

InMobi

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

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How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

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Tremor International Group Rebrands as Nexxen 

Unruly

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.