Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

AUGUST 29, 2022

It allows publishers to sell ad inventory in multiple ways, including real-time bidding, private auctions, or direct deals. Google ADX ensures that the inventory sold through the exchange has maximum yield potential through the use of ad server hierarchies and similar price-setting features. On top of all these features, Brid.TV

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP.

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72