Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Meanwhile, on the DSP, advertisers manage the process of programmatic media buying.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

AUGUST 8, 2023

To aggregate and analyze user data (e.g., This technique introduces statistical ‘noise’ into data, thereby safeguarding individual identities. Homomorphic encryption can protect user data while enabling SSPs to build encrypted user profiles.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52