Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. Popular Ad Servers (Publisher Side).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

Demand Side Platform 66

Demand Side Platform Impressions Education Ad Server 66

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52