Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. However, Google had to change its proposal due to the industry’s criticism : Limiting bandwidth in the web browser.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Are Amazon Ads Programmatic? Yes, Amazon Ads are programmatic.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52