VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations.

Media 52

Media Retail Ad Server Ad Inventory 52

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Primis also has extensive real-time analytics, a scheduled reporting feature, and full access to platform API.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

JUNE 16, 2023

The industry forum aims to proactively engage with consumers, platforms, regulators and media. The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. These latter two units will jointly operate under the banner of Nexxen CTRL.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” India’s competition regulator has approved a merger between Sony India and Zee Entertainment Enterprises.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

APRIL 26, 2024

The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Schwecke previously served as Head of Sales at Seven.One Entertainment Group.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. The Trade Desk’s share price fell by almost a third this week.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

Ad Tech 52

Ad Tech Ad Server Media Agency 52

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to run automated ad auctions in CTV and DOOH environments.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52