Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Automatad Inc.

JANUARY 23, 2023

The demand partners get the bid responses from their respective demand-side platforms (DSPs) and return them to the header bidding wrapper. The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the ad server via a key value.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Ideally, you’ll want to aim for a mix of the two.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Smaato is an ad platform with a proprietary ad server.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52