Ad Server Demand Side Platform GDPR 
Ad Monsters
OCTOBER 2, 2024
In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. This creates a more competitive and transparent auction, as demand sources bid in real-time for the same inventory. Key Components of Header Bidding 1.
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
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Digiday
JULY 17, 2022
For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. What I hear is whenever you use Google tech, you tend to buy more media from Google.
Digiday
FEBRUARY 28, 2023
Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”
Automatad Inc.
NOVEMBER 23, 2023
How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.
Clearcode
APRIL 21, 2023
Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue. Source: Clearcode.cc
InMobi
FEBRUARY 2, 2021
Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.
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