Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.

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Demand Side Platform Ad Server Marketing Media 69

Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 72

Demand Side Platform Ad Server Ad Space Media 72

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

APRIL 17, 2023

Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory.

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Demand Side Platform Ad Server Agency Media 105

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. While some functions still require data accessibility, the evolving market dynamics allow publishers to control access to their proprietary audience data.

Cookies 89

Cookies Ad Server Demand Side Platform Audience 89

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

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Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

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Marketing Ad Tech Ad Server Ad Exchange 78

VideoWeek

APRIL 24, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). German broadcasters ProSiebenSat.1 ” Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 64

Demand Side Platform Ad Tech Ad Server Advertising 64

Digiday

JULY 17, 2022

Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them. We have experience with the same remedies in other exchange markets. Google grievances.

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Header Bidding Ad Server Ad Tech Demand Side Platform 88

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

MAY 8, 2023

The latest gambit in this trend is PubMatic’s launch of Activate, an offering that promises advertisers a more direct route to market, and (equally) more revenue for publishers through the reduction of players in the supply chain. ’ Well, that’s a pretty significant barrier,” he added.

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

VideoWeek

OCTOBER 6, 2023

The Week in Tech TikTok Tests Ad-Free Subscription TikTok is testing an ad-free subscription tier, according to plans first discovered in code within the app. The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99

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Ad Server Machine Learning A/B Testing Ad Tech 98

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO. appeared first on AdMonsters.

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Impressions Demand Side Platform Ad Server Header Bidding 98

Digiday

JULY 21, 2022

Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. ” The potential to overlay Netflix data with Xbox data would be incredibly powerful.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Rich Media Mobile Ads Ad Server Media 52

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’? We don’t see it that way.

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Demand Side Platform Advertising Ad Tech Ad Server 69

Digiday

JULY 14, 2022

“Microsoft gives Netflix a global partner that can both serve their tech and monetize in every market around the world, not just the top ones,” said Dave Morgan, CEO of TV ad targeting firm Simulmedia. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals. and Canada.

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Ad Server Advertising Ad Tech Agency 72

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Demand-Side Platforms (DSP).

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

NOVEMBER 28, 2022

So here it is, the perennial reality check on how (and how not) marketers are using in-house teams to exert more control over how their ad dollars are spent. Marketers aren’t scrambling to use one demand-side platform or one ad server. Coca-Cola can attest to that. It seems others can too.

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

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Ad Server Ad Exchange Demand Side Platform Ad Space 92

Digiday

JANUARY 20, 2023

Resellers such as these — think of companies such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks or Smartly.io — service media buyers when it comes to the day-to-day running of ad campaigns using Google’s suite of marketing services. Dan Larden, head of U.K. ”

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Demand Side Platform Ad Server Electronics Media 76

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

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Header Bidding Fill rate Ad Server Audience 90

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Ad Ops Hero

JANUARY 25, 2021

That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

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Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Exchange Wire

DECEMBER 15, 2022

Leading independent platform recognised for the strength of its demand side platform. Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.].

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