Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

AUGUST 8, 2023

PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

JANUARY 22, 2023

Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. Typical elements of a CMP are: Ad builder (to design ads and their components).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

JANUARY 3, 2021

exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). No one could expect that one single platform could take over and offer a fully integrated system in and of itself.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101