Digiday

JUNE 19, 2023

Global advertisers can soon purchase ads on the pan-European broadcaster’s video marketplace and on broadcasts across 30 million households in Austria, France, Germany and Spain via its international sales arm RTL AdAlliance using the demand-side platform. Continue reading this article on digiday.com.

Demand Side Platform 72

Demand Side Platform Ad Server Ad Space Media 72

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

MNTN

FEBRUARY 12, 2025

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 90

Cookies Ad Server Demand Side Platform Audience 90

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Let’s dig a little deeper into what these platforms do. Types of media measured. Data modeling and analysis.

Machine Learning 132

Machine Learning Marketing ROI Demand Side Platform 132

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? ’ Well, that’s a pretty significant barrier,” he added. What’s new?

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. billion purchase DoubleClick ) to become the most powerful outfit in media. [link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022.

Header Bidding 89

Header Bidding Ad Server Ad Tech Demand Side Platform 89

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

NOVEMBER 28, 2022

It’s not biddable media anymore — i.e The direction of travel for the in-housing trend is increasingly toward hybrid and away from tactical media buying,” said Ryan Kangisser, managing partner of strategy at media advisory firm Mediasense. Marketers aren’t scrambling to use one demand-side platform or one ad server.

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand Path Optimization (DPO)?

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million for the period, albeit a more modest rise of 11%.

Marketing 73

Marketing Ad Tech Demand Side Platform Ad Server 73

Paleo AdTech

DECEMBER 10, 2023

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Audience 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 billion in revenue last quarter. Attribution, ease of use, partnerships, and better signals.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Digiday

JANUARY 20, 2023

Google is helping to build a network of resellers Meanwhile, separate sources within the media industry told Digiday that Google has been increasingly encouraging advertisers to engage with its network of approved resellers over the past number of years. Some note how this has intensified over the course of 2022. Dan Larden, head of U.K.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Media Agency : Novus, Kepler Group, Camelot. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. Yes, the Xandr ad server Microsoft now owns could facilitate direct deals.

Ad Server 73

Ad Server Advertising Ad Tech Agency 73

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

VideoWeek

JUNE 15, 2022

This is some way short of a full divestment of Google’s ad tech business which some in the industry are pushing for, but would certainly be significant. “To date, if YouTube was a significant part of your media plan then it made sense to consolidate this with other available channels through DV360.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). PREVIOUS COVERAGE: What if… Google parts ways with its ad stack? Will Google actually benefit?

Marketing 79

Marketing Ad Tech Ad Server Ad Exchange 79

Ad Ops Hero

JANUARY 25, 2021

Each time the publisher’s web page loads, an ad request is sent to multiple ad exchanges and sometimes it sends to Demand Side Platforms (DSP) either directly from an SSP or and SSP through the publisher’s ad server.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52