Ad Server Demand Side Platform Retail 
VideoWeek
SEPTEMBER 29, 2023
Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)
Digiday
NOVEMBER 16, 2022
While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%. million), and 28% ($101.3
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Digiday
OCTOBER 26, 2022
Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”
Digiday
FEBRUARY 28, 2023
Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”
VideoWeek
NOVEMBER 3, 2023
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. Read on VideoWeek.
VideoWeek
OCTOBER 6, 2023
.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.
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