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Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and displayads Various video ad formats Video headerbidding Contextual targeting Engaging ad units Ad plodding Ad analytics Headerbidding analytics Starts at $24.99/month Pricing Overview.
Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an adserver, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. What are in-app ads?
MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology.
There was also a lot of discussion of Google’s efforts to fight back against headerbidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Google says that it competes with social platforms and in-app ad businesses, as well as rival ad tech businesses which operate across the open web.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
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